This Toronto barbershop is known for it's unique decor, retro vibes, and bearded barbers. The barbershop, which was founded in 2010, has built a loyal clientele, but many Torontonians are still unaware of this hidden gem. Create traffic to Crow's nest, targeted towards their very specific demographic.
Show men who value their masculinity that self care can be a manly experience. We see typical methods of self care, such as yoga or massages, predominantly targeted towards women. This campaign positions the classic services provided at Crow's Nest as the manly version of self care, or a masculine spa.