canadian red cross

the ask

Now in its sixth year, the conflict in Syria is the largest and most complex humanitarian crisis in the world, with no end in sight. The goal is to increase awareness about the urgent need for help in Syria and to create an engaging campaign soliciting support and donations for Red Cross Canada. We want every Canadian to know that every little bit makes a difference. You can help save lives in Syria. 

the solution

People have a hard time visualizing a large number. This concept focuses on numbers and quantifying the Syrian Crisis. This not only makes the information easier to comprehend, but creates a stronger impact. This will be shown using factual numbers from the past 5 years of the crisis, combined with small everyday objects, showing how many of the small objects are needed to represent the larger problem. 

Using Format