the ask

While Uber has been a huge success among the younger generations, the older demographic is still hesitant to use this new technology. Our goal is to inform the audience about Uber - the ride share service to use instead of taxis & public transit. Inform the 40+ audience of the ease and safety that comes with using the Uber app. 

the solution

Sets of these cards will be available in all Uber cars. The game involves riders asking the driver the questions on the cards, ultimately building trust between driver and rider. In order to get people to participate, we have included incentives to ask questions. The more you ask, the more you win. 

Uber isn’t just about arriving safely but feeling safe and confident throughout your ride. Users can know their driver and have loved ones track their ride in order to feel secure while using the Uber app.

Made in collaboration with Theo Peirson

Using Format